Case Study
Walmart Creator
Walmart Creator
Walmart Creator
A place to empower social media creators and help them grow their earnings, reach and social following.
A place to empower social media creators and help them grow their earnings, reach and social following.
YEAR
2024
2024
TEAM
Social Commerce
Social Commerce
PROJECT TYPE
Mobile & Web applications
Mobile & Web applications
DELIVERABLES
End-to-end Product Design
End-to-end Product Design
Product discovery is starting in social feeds,
not store aisles and web searches.
Product discovery is starting in social feeds,
not store aisles and web searches.
Product discovery is starting in social feeds, not store aisles and web searches.
Creators are the lifeblood of social commerce — and everyone’s fighting for them.
Creators are the lifeblood of social commerce — and everyone’s fighting for them.
Product strategy
Product strategy
Our vision
Our vision
We believed the next evolution of retail would be shaped not just by products, but by people. By empowering creators to build within Walmart’s ecosystem, we aimed to reimagine how influence, trust, and commerce come together — creating a more human way to shop.
We believed the next evolution of retail would be shaped not just by products, but by people. By empowering creators to build within Walmart’s ecosystem, we aimed to reimagine how influence, trust, and commerce come together — creating a more human way to shop.
Our vision was to build an ecosystem where creators could thrive, customers could discover products through trusted voices, and Walmart could unlock new pathways for engagement and growth.
Our vision was to build an ecosystem where creators could thrive, customers could discover products through trusted voices, and Walmart could unlock new pathways for engagement and growth.
Research data
In 2023, social commerce generated $571 billion. With an annual growth rate of 13.7%,
US consumers aged 18-34 already purchase through social media weekly.
The Social commerce market is forecasted to reach $8.5 trillion by 2030
There are over five billion social media users worldwide, which is 62.6% of the global population.
The approach
Our goal was to build a platform that creates value on all sides of the ecosystem.
Our goal was to build a platform that creates value on all sides of the ecosystem.
Our goal was to build a platform that creates value on all sides of the ecosystem.
Our goal was to build a platform that creates value on all sides of the ecosystem.
For creators
For customers
For Walmart
For creators, we provided tools to easily generate affiliate links, curate products, share with their communities, and monitor performance through transparent analytics.
For customers, it creates a more contextual and trusted shopping experience, where curated recommendations replace generic browsing and influence feels authentic rather than transactional.
For Walmart, the platform unlocks new discovery channels, strengthens engagement with younger audiences, and expands its presence in the growing social commerce market.
For creators
For customers
For Walmart
For creators, we provided tools to easily generate affiliate links, curate products, share with their communities, and monitor performance through transparent analytics.
For customers, it creates a more contextual and trusted shopping experience, where curated recommendations replace generic browsing and influence feels authentic rather than transactional.
For Walmart, the platform unlocks new discovery channels, strengthens engagement with younger audiences, and expands its presence in the growing social commerce market.
Design discovery
Design discovery
We created a Value exchange model and a Platform structure map to set up a plan for Design Discovery. Then we mapped user needs, defined core problems, and aligned on opportunity areas to shape a scalable platform foundation.
We created a Value exchange model and a Platform structure map to set up a plan for Design Discovery. Then we mapped user needs, defined core problems, and aligned on opportunity areas to shape a scalable platform foundation.
We created a Value exchange model and a Platform structure map to set up a plan for Design Discovery. Then we mapped user needs, defined core problems, and aligned on opportunity areas to shape a scalable platform foundation.
Where vision becomes reality
Where vision becomes reality
Where vision becomes reality
Once the foundation was clear, we began crafting the core experiences.
Below are the core tools that bring Walmart Creator to life.
Once the foundation was clear, we began crafting the core experiences.
Below are the core tools that bring Walmart Creator to life.
Once the foundation was clear, we began crafting the core experiences.
Below are the core tools that bring Walmart Creator to life.
Homepage
The command center
The command center
The command center
A personalized starting point that surfaces what matters most. Overviews, performance snapshots, and next actions - all in one place.
A personalized starting point that surfaces what matters most. Overviews, performance snapshots, and next actions - all in one place.
Home
Home
A unified dashboard that surfaces key insights, performance highlights, and quick actions.
A unified dashboard that surfaces key insights, performance highlights, and quick actions.
Generate affiliate links in seconds!
Generate affiliate links in seconds!
Generate affiliate links in seconds!
Lifetime earnings
Find recommendations
Browse collections
Lifetime earnings
Browse collections
Browse collections
Browse collections
Find recommendations
Home
A unified dashboard that surfaces key insights, performance highlights, and quick actions.
Generate affiliate links in seconds!
Lifetime earnings
Find recommendations
Browse collections
Storefront
Your brand, inside Walmart.
Your brand, inside Walmart.
Your brand, inside Walmart.
A customizable destination where creators build their own shop, curate products, and turn their content into a cohesive shopping experience.
A customizable destination where creators build their own shop, curate products, and turn their content into a cohesive shopping experience.
Create, manage & share product collections.
Create, manage & share product collections.
Create, manage & share product collections.
Create, manage & share product collections.
Storefront
Storefront
Creator's store inside Walmart.
Creator's store inside Walmart.
Connect Social links
Connect Social links
Connect Social links
Create, manage & share product collections.
Create, manage & share product collections.
Products
Built for conversion.
Built for conversion.
Built for conversion.
Find, evaluate, and share products with built-in tools that simplify affiliate monetization.
Find, evaluate, and share products with built-in tools that simplify affiliate monetization.
Products
Products
Products
All of Walmart's catalog, at hand.
All of Walmart's catalog, at hand.
Copy products, one click!
Copy products, one click!
Copy products, one click!
Copy products, one click!
Copy products, one click!
No jumping around!
No jumping around!
No jumping around!
Create affiliate links by just browsing with any Walmart URL
Create affiliate links by just browsing with any Walmart URL
Performance
Measure what matters.
Measure what matters.
Measure what matters.
A dashboard built to help creators understand what’s working, and help them scale it.
A dashboard built to help creators understand what’s working, and help them scale it.
Metrics and insights
Performance
Performance
Performance
Transparent, real-time insights that help creators track performance, understand results, and keep growing.
Transparent, real-time insights that help creators track performance, understand results, and keep growing.
Performance
Transparent, real-time insights that help creators track performance, understand results, and keep growing.
Help and inspiration
Support beyond the tools.
Support beyond the tools.
Support beyond the tools.
Educational content and creative ideas that help creators navigate the platform and continuously optimize their impact.
Educational content and creative ideas that help creators navigate the platform and continuously optimize their impact.
Help and Inspiration
Help and Inspiration
Help and Inspiration
Learn. Refine. Create
Learn. Refine. Create
Measuring the success of Walmart creator
Measuring the success of Walmart creator
Measuring the success of Walmart creator
A snapshot of the adoption, engagement, and e-commerce insights behind Walmart Creator
A snapshot of the adoption, engagement, and e-commerce insights behind Walmart Creator
Applicants at launch
Applicants at launch
Applicants at launch
Creators already live
Creators already live
Creators already live
Average commision rate
Av. Commision rate
Av. Commision rate
On platform revenue
On platform revenue
On platform revenue
Top users on the Walmart Creator Platform can earn significant income, with some reporting over $6,000 in just four days and top-tier influencers potentially generating up to $128,000 annually.
Top users on the Walmart Creator Platform can earn significant income, with some reporting over $6,000 in just four days and top-tier influencers potentially generating up to $128,000 annually.
Top users on the Walmart Creator Platform can earn significant income, with some reporting over $6,000 in just four days and top-tier influencers potentially generating up to $128,000 annually.
Walmart Creator drives higher-frequency customers who purchase at 2x the rate of the overall digital benchmark.
Walmart Creator drives higher-frequency customers who purchase at 2x the rate of the overall digital benchmark.
Walmart Creator drives higher-frequency customers who purchase at 2x the rate of the overall digital benchmark.
10K+ products to discover give creators more ways to curate and monetize products that fit their audience.
10K+ products to discover give creators more ways to curate and monetize products that fit their audience.
10K+ products to discover give creators more ways to curate and monetize products that fit their audience.
My Role and Contribution
My Role and Contribution
My Role and Contribution
I contributed to the end-to-end UX/UI design of Walmart Creator, with a strong focus on design discovery, product exploration, customer flows, and high-fidelity interface design.
I contributed to the end-to-end UX/UI design of Walmart Creator, with a strong focus on design discovery, product exploration, customer flows, and high-fidelity interface design.
I participated in daily design conversations, critiques, and shareouts where we explored user needs, defined product opportunities, and aligned on the vision for the experience.
I participated in daily design conversations, critiques, and shareouts where we explored user needs, defined product opportunities, and aligned on the vision for the experience.
An evolving creator ecosystem
An evolving creator ecosystem
An evolving creator ecosystem
This case study focuses on the most impactful tools, but the full platform includes additional capabilities that support discovery, monetization, growth, and learning at scale.
This case study focuses on the most impactful tools, but the full platform includes additional capabilities that support discovery, monetization, growth, and learning at scale.
© 2026
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Design Portfolio
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Santiago Blair G