Case Study
Walmart Registry
Walmart Registry
Walmart Registry
Walmart Registry
Setting up the product vision for a best-in-class, baby and wedding registry experience on Walmart's Mobile app.
Setting up the product vision for a best-in-class, baby and wedding registry experience on Walmart's Mobile app.
YEAR
2025
2025
TEAM
Customer Engagement
PROJECT TYPE
Native application
Native application
DELIVERABLES
End-to-end Product Design
End-to-end Product Design
The core transformation
The core transformation
From a functional registry tool into a more emotional, guided, and inspiring experience.
From a functional registry tool into a more emotional, guided, and inspiring experience.
Product strategy
Product strategy
The problem
The problem
Through customer feedback and competitive analysis, we identified that the existing Walmart registry experience lacked some of the core tools customers expected.
Through customer feedback and competitive analysis, we identified that the existing Walmart registry experience lacked some of the core tools customers expected.
This insight sparked a larger redesign effort, grounded in user research to understand how people navigate the entire registry journey.
This insight sparked a larger redesign effort, grounded in user research to understand how people navigate the entire registry journey.
Research work
We partnered with the research team to understand how customers navigate registry experiences today.
We partnered with the research team to understand how customers navigate registry experiences today.
This research helped us identify the full registry journey, customer motivations, pain points, and key touchpoints where Walmart could provide more guidance, flexibility, and control.
This research helped us identify the full registry journey, customer motivations, pain points, and key touchpoints where Walmart could provide more guidance, flexibility, and control.
We also studied the U.S. registry industry. This helped us validate the business opportunity and shift the project from improving isolated features to reimagining the registry experience as a more complete, connected, and supportive journey.
We also studied the U.S. registry industry. This helped us validate the business opportunity and shift the project from improving isolated features to reimagining the registry experience as a more complete, connected, and supportive journey.
The CDC reported over 2M+ marriages in the US in 2023, with a rate of 6.1 per 1000.
The U.S. wedding services market was valued at over $64B in 2024.
Over 3.6M babies were born in the U.S. in 2024. Noting the size of the market.
80% of couples set up 2–3 registries, being used mostly for baby and wedding events.
Designing for life’s next chapter
Designing for life’s next chapter
Designing for life’s next chapter
Once we understood the opportunity, we moved into a collaborative discovery process. Mapping the journey, defining customer problems, generating ideas, and shaping the tools that would bring the registry vision to life.
Once we understood the opportunity, we moved into a collaborative discovery process. Mapping the journey, defining customer problems, generating ideas, and shaping the tools that would bring the registry vision to life.
The design process
The design process
The design process
This section captures the process behind the vision: how we mapped the experience, explored opportunities, generated ideas, and shaped the direction for a more guided registry journey.
This section captures the process behind the vision: how we mapped the experience, explored opportunities, generated ideas, and shaped the direction for a more guided registry journey.
Design
discovery
Concept generation
Grouping
ideas
Guiding
principles
Story
mapping
UI
Design
Final Design
Vision Deck
Vision Deck
Vision Deck
We brought the work together into a final vision deck, designed to communicate the future-state experience and align the team around a more ambitious direction for registry.
We brought the work together into a final vision deck, designed to communicate the future-state experience and align the team around a more ambitious direction for registry.
Setting up the registry
A guided setup flow that helps customers personalize their registry from the very beginning.
Setting up the registry
A guided setup flow that helps customers personalize their registry from the very beginning.
Setting up the registry
A guided setup flow that helps customers personalize their registry from the very beginning.
Explore page
An inspiration-first space designed to help customers discover ideas, tools, and recommendations for their registry.
Explore page
An inspiration-first space designed to help customers discover ideas, tools, and recommendations for their registry.
Explore page
An inspiration-first space designed to help customers discover ideas, tools, and recommendations for their registry.
See how they fit (AR)
An immersive tool that helps customers visualize registry items in their space before adding them.
See how they fit (AR)
An immersive tool that helps customers visualize registry items in their space before adding them.
See how they fit (AR)
An immersive tool that helps customers visualize registry items in their space before adding them.
My registry
A clear management hub where customers can review, organize, and update everything they’ve added.
My registry
A clear management hub where customers can review, organize, and update everything they’ve added.
My registry
A clear management hub where customers can review, organize, and update everything they’ve added.
Checklist
A guided planning tool that helps customers understand what they may need and avoid missing key essentials.
Checklist
A guided planning tool that helps customers understand what they may need and avoid missing key essentials.
Checklist
A guided planning tool that helps customers understand what they may need and avoid missing key essentials.
Cash funds and group gifts
Flexible contribution tools that let customers receive support toward bigger needs, shared gifts, or ongoing expenses.
Cash funds and group gifts
Flexible contribution tools that let customers receive support toward bigger needs, shared gifts, or ongoing expenses.
Cash funds and group gifts
Flexible contribution tools that let customers receive support toward bigger needs, shared gifts, or ongoing expenses.
Gift tracker
A simple way to track purchased gifts, manage updates, and stay organized throughout the gifting journey.
Gift tracker
A simple way to track purchased gifts, manage updates, and stay organized throughout the gifting journey.
Gift tracker
A simple way to track purchased gifts, manage updates, and stay organized throughout the gifting journey.
Growing with you
On going and post-event support that keeps the experience relevant with recommendations and tools that grow with the customer.
Growing with you
On going and post-event support that keeps the experience relevant with recommendations and tools that grow with the customer.
Growing with you
On going and post-event support that keeps the experience relevant with recommendations and tools that grow with the customer.
My Role and Contribution
My Role and Contribution
My Role and Contribution
As part of the Discovery Foundation team, my role was to help imagine what Walmart Registry could become, not just as a tool, but as a more connected experience for major life moments.
As part of the Discovery Foundation team, my role was to help imagine what Walmart Registry could become, not just as a tool, but as a more connected experience for major life moments.
I contributed across the process, from research and discovery to concept generation, product alignment, UI exploration, and final design refinement.
I contributed across the process, from research and discovery to concept generation, product alignment, UI exploration, and final design refinement.
While the team collaborated closely across the entire experience, I led design work for key areas including the setup flow, Explore page, gift tracker, cash funds, and group gifting.
While the team collaborated closely across the entire experience, I led design work for key areas including the setup flow, Explore page, gift tracker, cash funds, and group gifting.
© 2026
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Design Portfolio
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Santiago Blair G